Monday, July 30, 2018 03:58 PM

MBS, A RITE OF SUMMER, SHOWS HOW AUTO INDUSTRY IS CHANGING - ADVANCED MANUFACTURING

Nissan Motor Co. had a display car equipped with its ProPilot Assist driver assistance technology at the Management Briefing SeminarsBy Bill Koenig

Senior Editor

COMMENTARY

ACME, MI The Center for Automotive Researchs Management Briefing Seminars (MBS) is an annual rite of summer for the auto industry. Representatives of automakers and suppliers head to northern Michigan near the resort town of Traverse City for lectures and presentations about the industry.

This years edition, however, is more of a mobility conference. Mobility is a catchall phrase for changes such as self-driving cars, ride-sharing services and electrification of vehicles (pure electric vehicles and hybrids).

For example, the first speaker at this years MBS was Danny Stillion, executive design director of IDEO, a design consulting company.

The end of the ICE age is upon us, Stillion said. In this case ICE stands for internal combustion engine. In a slide accompanying his presentation, he provided another acronym, CASE, for Connected + Electric + Shared + Electric.

Not everyone buys into such a rapid pace of change. Jeff Schuster, president of LMC Automotives Americas operation, reacted real time on Twitter to Stillions talk.

Referring to the end of the internal combustion engine, Schuster wrote on Twitter

News source: GOOGLE NEWS

See also: Lyle Industries