Sunday, April 01, 2018 12:52 AM

PROFESSIONAL PHOTOGRAPHY DRIVES SALES IN REAL ESTATE MARKET

Time was, curb appeal sold a home. A tidy lawn, a fresh coat of paint and an inviting entrance were the first impressions many home-buyers had of a piece of real estate. In today's high-tech marketing environment, prospective home-buyers have often viewed photographs of every room in a house and have seen a 360-degree view of the exterior on their smartphones before they ever set foot on a property. The growth of digital marketing in the real estate business has boosted a burgeoning craft: real estate photography. The Real Estate Photographers of America trade group has about 500 vetted members, but most agree that's just a small fraction of the number of American workers now making some or all of their income photographing houses. Many are self-taught career-changers who have rushed in to help fill a niche that barely existed a decade ago. "A lot of portrait and wedding photographers saw the opportunity and moved into real estate photography to supplement their careers," says Alan Blakely, director of the Real Estate Photographers of America. Blakely says that his national group is selective about its membership, accepting only about 20 percent of those photographers who apply. They examine a photographer's work ...

News source: Times Free Press

See also: Grace Frank Group