Saturday, December 25, 2021 11:10 AM

HOW MODERN PUBLIC RELATIONS TACTICS HELP SMALL BUSINESSES SUCCEED - BUSINESS 2 COMMUNITY

Bill Gates once said, If I was down to my last dollar, I would spend it on public relations. If youre not working in or adjacent to the public relations industry, this quote by the iconic business magnate and co-founder of Microsoft might puzzle you. Isnt public relations damage control for drama-prone celebrities? Yes, that is something public relations professionals are hired to do, but this full-fledged industry is widely misunderstood as being limited to just that.

This article explores the history of the public relations industry and how it has evolved to be an advantageous and even necessary tool for small businesses across all industries not just global corporations and high-profile figures like Microsoft and Bill Gates.

What Is Public Relations?

According to The Public Relations Society of America[1], Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Similarly, Three Girls Media defines public relations as building relationships to aid in the general growth and awareness of a brand. Essentially, it all boils down to managing how a business or person is perceived by the public.

A Brief History Of Public ...

News source: GOOGLE NEWS

See also: Novare