Thursday 09 December 2021 2:50 pm
Social media is the golden ticket to most lockdown entrepreneurs start-ups, according to new research, with some spending as much as seven hours a day trawling one platform or another.
Nearly all entrepreneurs have shaped their products or services around social media trends, as the digital spheres influence on business has ballooned over the course of the pandemic.
Lushs social media boycott wont cut it for big tech
More than four in five have said that social media is crucial in scaling their business, research from technology platform Intuit QuickBooks found, with each platform hosting a mass of potential customers.
Over 80 per cent of entrepreneurs added that they use socialmediatraction to determine their overall business success with digital platforms having the ability to make or break businesses.
Director of product in Europe at Intuit QuickBooks UK, Viktoria Ruubel said: The importance of adopting digital technology andsocialmediahas only increased since the pandemic.
The nature ofsocialmediameans it is perfect for todays digitally driven, always on businesses that are constantly looking to break down barriers and reach new audiences.