"The reactions on the faces of not just kids but the adults. They're wowed when they get up here and see how pretty this is," said Scott Hammon, a volunteer.
Each night for two months, Jason Drive at Fountain Avenue in East Ridge becomes a neighborhood filled with not just thousands of decorations and lights for the holidays, but lots of love.
25 years ago, Herman and Mary Schrader began building the holiday empire, decorating seven homes in their neighborhood and inviting anyone and everyone to take a stroll.
"I think he's just a big kid at heart. He just loves his decorating. It doesn't cost a thing to come through. You can come through as many times a night, every night as many times as you want to," Hammon said.
For the past three years, the display has become even more meaningful as the couple donates all of the money to the Needy Child fund and Chattanooga Community Kitchen.
Bobbie Helton has been living in the neighborhood for 70 years and has the pleasure of witnessing the wonderland from her porch.
Its like Christmas every day for me and lots of traffic, Helton said.
Helton said the custom-built display has been a light in her life ...